October is National Pizza Month. It was first so designated in 1987.

Americans eat approximately 100 acres of pizza each day, or 350 slices per second.

Pizza is a $30 billion per year industry.

There are approximately 61,269 pizzerias in the United States. (Source: American Business Lists, Omaha, Nebraska.)

Each man, woman and child in America eats an average of 46 slices (23 pounds) of pizza a year. (source: Packaged Facts, New York)

Approximately 3 billion pizzas are sold in the U.S. each year.

Italian food ranks as the most popular ethnic food in America.(Courtesy of the National Restaurant
Association)

According to a recent Gallup Poll, kids between the ages of 3 to 11 prefer pizza over all other food
groups for lunch and dinner.

Facts About Toppings
Pepperoni is America's favorite topping (36 percent of all pizza orders); we eat approximately 251,770,000 pounds per year. Other popular pizza toppings are mushrooms, extra cheese, sausage,
green pepper and onion.

In America, anchovies always rank last on the list of favorite toppings.

Gourmet toppings are gaining ground in some parts of the country with such toppings as chicken, oysters, chicken, crayfish, dandelions, sprouts, eggplant, Cajun shrimp, artichoke hearts and tuna.

Pizza lovers are experimenting with gourmet toppings by ordering oysters, chicken, shrimp, eggplant,
artichoke hearts, dandelions and tuna. More recent trends include game meats like venison or duck,
and Canadian-style bacon.

Pizza makers have tried virtually every type of food on pizzas, including peanut butter and jelly,
bacon and eggs and mashed potatoes.

Sixty-two percent of Americans prefer meat toppings on their pizza, while 38% prefer vegetarian.
(source: Bolla wines)

Women are twice as likely as men to order vegetable toppings on their pizza. (Source: Bolla wines)

Pizza History
Basic pizza most likely began in prehistoric times, with bread cooked on flat, hot stones.

Roughly 1,000 years ago herb-and-spice-covered circles of baked dough grew exceptionally popular in Naples, Italy. Known as focaccia, these rounds were served as an appetizer or a snack. (Source: Smithsonian)

Pizza developed in Italy in pre-refrigerator times. After focaccia, its most direct ancestor was "Casa de nanza," which means "take out before." Housewives would pound out dough into a thin crust and place leftovers on to bake. Pizza was a peasant food designed to be eaten without utensils and, like the French crepe and the Mexican taco, was a way to make use of fresh produce available locally and to get rid of leftovers.

But pizza as we know it could not have evolved until the late 1600s when Old World Europeans overcame their fear of a New World discovery - tomatoes. Native to Peru and Ecuador, a plant which produced yellow or red fruit (later called tomatoes) was introduced to Europe in the early 1500s. Brought back by Conquistadors to Spain, the tomato was thought to be poisonous and was viewed with suspicion. It wasn't until the late 1600s that Europeans began to eat the tomato. (Source: Smithsonian and PIZZA TODAY)

The peasants of Naples, Italy, who lived mostly off of bread and little else, were the first to add tomatoes to their focaccia bread rounds.

In 1830 pizza truly began with the opening of the world's first pizzeria. Named Port'Alba, the pizzas were cooked in an oven lined with lava from Mount Vesuvius, a volcano located on the Bay of Naples. (Source: Smithsonian)

Modern pizza was born in 1889 when Queen Margherita Teresa Giovanni, the consort of Umberto I, king of Italy, visited Naples. Don Raffaele Esposito, who owned a tavern-like place called Pietro Il Pizzaiolo, was asked to prepare a special dish in honor of the Queen's visit. Esposito developed a pizza featuring tomatoes, mozzarella cheese (a never before used ingredient made from the milk of water buffalo) and basil - ingredients bearing the colors red, white and green for the Italian flag. He named it the Margherita Pizza, after the guest of honor. Thus, the modern-day tomato-and-cheese pizza was born. (Source: Smithsonian and PIZZA TODAY)

Shops in the volcano-devastated city of Pompeii bear the characteristics of a pizzeria.

Marie Antionette's sister, Marie Carolina, wife of Ferdinand I of Sicily and Naples, had ovens built in the forest so she could enjoy pizza while the Royal Hunting Party feasted on wild ducklings and pigs killed in the hunt.

The popularity of pizza exploded throughout the country when World War II servicemen returning from Italy began opening pizzerias and raving about that "great Italian dish."

In 1905, Gennaro Lombardi opened the first licensed American pizzeria, Lombardi's Pizzeria Napoletana, at 53-1/2 Spring Street in New York City. (From The Art of Pizzaiolo, by John Thorn.)

America is the new pizza renaissance leader in the world and is exporting our technology of pizza production and promotion on an ever-increasing basis.

Pizza restaurants are opening in such unlikely locations as the Caribbean islands of Curacao and Bonaire; the South Pacific atoll of Palau; and in most Arab countries.   The deep-dish pizza was invented in Chicago by pizza entrepreneur Ike Sewell. His restaurant, Pizzeria Uno, is still going strong today.

More Facts About Pizza
Pizza has played a major role in television and in the movies, with appearances in such films as Splendor in the Grass, The French Connection, Mystic Pizza, Do the Right Thing, Teenage Mutant Ninja Turtles, Fast Times at Ridgemont High, Multiplicity, Lover Boy, Nightmare on Elm Street, The Caddy (featuring Dean Martin's song "That's Amore"), Homeward Bound II: Lost in San Francisco, Spaceballs, Toy Story, Delivery Boys, Free Willy III and I Love You to Death.

Regular thin pizza crust is still the most popular crust, preferred by 61 percent of the population. Thick crust and deep dish tied for second, at 14%. Only 11 percent of the population prefers extra thin. (Source: CREST [Consumer Reports on Eating Share Trends], 1994)

Three of the top 10 weeks of pizza consumption occur in January. More pizza is consumed during Super Bowl week than any other week of the year. (Source: Kraft Foods, Northfield, Ill.)

Over the past five years, pizza has outpaced the growth rate of all other food service items, averaging about 11 percent a year and making it the Number 2 item in foodservice (after burgers). (Source: Food Industry News)

Pizza is the second most popular takeout food (after chicken) among the over-50 market.

Records
The world's largest pizza was built on October 11, 1987 by Lorenzo Amato and Louis Piancone. The pizza covered 10,000 square feet and measured 140 feet across. It weighed in at 44,457 pounds, consisting of, among other items, 18,174 pounds of flour, 1,103 pounds of water, 6,445 pounds of sauce, 9,375 pounds of cheese and 2,387 pounds of pepperoni. The pie was cut into 94,248 slices and eaten by more than 30,000 spectators at the baking in Havana, Florida.